Are you struggling to find the right keywords to drive traffic to your website? Keyword research is essential to any SEO strategy, as 68% of online activity starts with a query in a search engine. However, 89% of keywords get only 10 monthly searches or fewer, making it vital to choose your keywords carefully.
In this sharing, we will share our favorite keyword research strategy to help you find high traffic keywords that will bring visitors to your website.
Step 1: Keyword Discovery
The first step in finding high traffic keywords is to use a keyword research tool. Tools like Ubersuggest and Answer The Public provide detailed breakdowns of keywords, including search volume, SEO difficulty, estimated competition for organic and paid search, and cost per click.
Once you have entered your chosen keyword phrase, scroll down to see variations of the keyword, including suggestions, related keywords, questions, propositions, and comparisons. Optimize low competition, low cost-per-click options, or select several keywords to A/B test for better results.
Step 2: Analyzing and Choosing the Best Keywords
After you have identified a list of potential keywords, the next step is to analyze and narrow down the list to the best keywords. Use a tool like Ubersuggest to see what pages rank for your chosen keywords, along with the number of backlinks and shares on social media.
Visit successful websites and look for content ideas based on your target keywords. You can also use Moz’s keyword difficulty and SERP analysis tool to find the percentage of difficulty for each keyword, the top 10 sites ranked for each keyword, their domain authority, and the number of root domains linking to them.
Step 3: Make Final Choices
The final step is to make your keyword selections based on four critical components. Use a spreadsheet to organize all the data you have gathered throughout the process.
If your website is commercial, choose keywords with commercial intent. If you want to focus on informational content, choose keywords that offer advice and education. Find keywords that offer a sweet spot of high search volume, low difficulty, and minimal competition. Use keywords with high search volume with competitors that have lower domain authority and backlinks.
If your website is already on page one but not in the top five spots, focus on getting specific keywords and phrases to move up.
Conclusion
Keyword research is the most critical part of your SEO strategy, and it can make or break your website’s success. By following these three steps, you can discover, analyze and choose the best keywords to bring traffic to your website. Use these tips to refine your keyword research strategy and drive more visitors to your site.